The caption from the back of the postcard gives a description of the beauty of Florida in winter:

When wintry winds begin to blow
And northern lands are wrapped in snow
Leave sleet and chilling winds behind,
And hie to Florida to find
Bright sunny days and magic nights,
Where never any snowstorm blights,
Where birds pour out their roundelay,
And flowers blossom every day

Photo credit: Courtesy of Roy Winkelman.