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Division of Agriculture and Immigration

Know Florida

Circa 1935

This division handles the correspondence concerning agriculture, immigration—from other States and not from foreign countries—agricultural enumerations and census statistics and tourist inquiries.

In this division is edited the farm bulletins, all advertising,—literature, advertisements in magazines and other journals. It also assembles and furnishes all fair exhibits of the department. It supervises all enumeration of agriculture and manufactures and takes a population census each decennial.

This bureau advertises the resources of the State in magazines of general circulation in State fairs, in national fairs, and by radio broadcasts. Tons of literature have been printed and circulated throughout the country to those making inquiry concerning the State, either as to its resources and attractions or from the standpoint of tourists.

Millions of people have been reached by magazine advertising. The combined circulation of the magazines used during two years—1929–1930, was 49,830,614.

Exhibits were carried to out-of-state fairs, 1928–1930, with an aggregate attendance of 8,890,000.

The exhibit which the department sponsored at the Century of Progress in Chicago was seen 1933-1934 by 20,000,000 visitors. The expense of this exhibit was borne partly by counties and by small contributions from individuals.

There is to be a Florida exhibit at Rockefeller Center in New York City during December, January and February, placed there and supported by a private association—Florida National Exhibits—but to which the department's advertising fund contributed to pay for the space and other expenses. It contributed most of two years appropriation to the Century of Progress Exposition. The Rockefeller Center Exhibit will reach by estimate 6,000,000 people from all over the world.

Source:
Excerpt from "Division of Agriculture and Immigration" Know Florida, Issued by the State Department of Agriculture, Tallahassee, Circa 1935, pg 10.

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